To use a simple analogy the prevalent approach outlined above is like trying to melt an iceberg with a single hairdryer – virtually impossible.
At Bowater we believe that everyone, everywhere should be able to authenticate any identity protected by Bowater with full confidence, simply by:
- Following the authentication instructions on the identity – which we always provide.
- Viewing the BowaterHologram™ under a source of direct light, such as the sun.
- Checking that the BowaterHologram™ performs as specified.
If the BowaterHologram™ performs as specified then the Item being authenticated is almost guaranteed to be authentic.
To expand on the previous analogy, Bowater’s Everyone Everywhere policy is like giving everyone, everywhere a hairdryer – now you can melt the iceberg.